Haneen Alsaify is a fashion brand celebrating Saudi National Day with discounts up to 30% on all products. Specializing in scarves, turbans, and cosmetics, the brand is inspired by its founder, a social media influencer from Qatar, and is gaining popularity among modest fashion enthusiasts globally.
Haneen Al Saify
Agripro Insurance Brokers takes the time
to understand your farming operation.
Our core business is to provide guidance
and support through all aspects
of your agricultural risk management
program.
Client name
Haneen Al Saify
Industry
Beauty Products
Location
Qatar
Size
200+ employees
Duration
2013 – present
Challenges
Across the beauty and fashion industry—especially within the modest and culturally mindful space—consumers often face a range of unmet needs. Key challenges include:
Lack of Curated Products for Modest Lifestyles Many beauty and fashion brands overlook the specific needs of women who seek style without compromising cultural or religious values.
Limited Access to Trusted, High-Quality Products Shoppers often struggle to find reliable sources offering both authenticity and variety in skincare, makeup, and modest fashion.
Over-commercialized Beauty Standards Mainstream beauty brands frequently fail to reflect the diversity and individuality of modern Muslim and Arab women.
Lack of Personal Guidance and Authentic Recommendations With so many options, it’s hard to know what truly works—especially without trusted, culturally aligned advice.
Minimal Emotional Connection with Brands Few platforms foster a genuine sense of community or share the empowering stories behind everyday beauty routines.
Solutions
Across the beauty and fashion industry—especially within the modest and culturally mindful space—consumers often face a range of unmet needs. Key challenges include:
🧕 Curated Collections with Cultural Sensitivity Every product we offer—whether a hijab, scarf, or skincare essential—is handpicked by Haneen herself to ensure it aligns with modest fashion values, current trends, and high quality.
🌍 Access to Trusted Global Brands We partner with leading international beauty and fashion labels, as well as local favorites, to bring you authentic, premium products that meet global standards.
🤝 Personalised Style Guidance More than just a shopping experience—our platform helps you discover what suits your unique style through Haneen’s recommendations, tutorials, and honest reviews.
💡 Thoughtful Product Selection We take the time to understand what our community needs—from sensitive-skin-friendly skincare to breathable, elegant hijabs. Our offerings are intentional, never random.
📦 Seamless Shopping Experience From browsing to checkout to after-sales support, we ensure every step is smooth, supportive, and trustworthy—because your confidence is our priority.
Through a close collaboration with Dawnsol, Haneen Al Saify Trading has grown into a trusted brand in modest beauty and fashion—empowering women to express their style with confidence and authenticity. Let’s take a look at the key milestones that have shaped this journey.
Tech Stack
HTML
CSS
Java
JavaScript
Python
WordPress
Ruby
React Js
From moving beyond mainstream beauty offerings to providing curated products that reflect modesty, culture, and individuality, every step has helped Haneen Saed Al Saify Trading grow into a trusted brand in modest fashion and beauty. By building a platform focused on the unique needs of modern women—offering skincare, cosmetics, hijabs, turbans, and more—we filled a meaningful gap often overlooked by traditional beauty brands.
Business Value
24%
rise in HDP page views for rentals
65%
increase in CTR on search result cards
33X
faster page load time after implementing Elasticsearch
18%
improvement in contact conversion rates for experts and 14% for sales
Overall, the development of Agripro led to significant improvements in service delivery, user experience, and client engagement. As the platform continues to grow, Dawnsol remains a trusted partner—committed to innovation and supporting Agripro’s mission to provide specialised insurance solutions that protect and empower Australian farms.